MARKETING

My goal is to help grow your business so it brings in profitable revenue. There are many moving parts and problems that arise in running your business. I’m here to help solve the problems and make things more efficient. By doing so, running your company will become more profitable and enjoyable.   

Marketing is IMPERATIVE for any business. It could make or break you, so make sure your marketing strategy is always in the hands of a professional. I was able to build my business from 0 to 8 figures all through marketing. But it needs to be done correctly.

Your business’s marketing strategy isn’t something that should be overlooked! Or worse, put in the hands of an intern. All it takes is one wrong move and your company’s brand, reputation, and entire future could be in jeopardy.

It’s also critical to understand that the marketing world is constantly in flux. From search algorithm updates to evolving website design styles, it’s getting harder and harder for businesses to stand out to their target audience. For entrepreneurs who want to ensure their business stays relevant, visible, and successful, they need to make marketing one of the biggest priorities!

Traditional marketing refers to brand promotion on offline channels that were around before the rise of the internet. Think billboards, flyers, trade shows, mailings, and TV and radio spots. This form of marketing still works today for some businesses; together we will work to find the best choices in traditional and cutting-edge marketing , to bring in the most profitable sales for your business.

I’m a firm believer in the power of the internet. If your website isn’t nearly perfect and you're not driving qualified traffic to it, then there’s room for growth.

WEB DEVELOPMENT

Do you realize how powerful your website can be? Whether you’re a service business selling products or selling a course, this could be your most important way of bringing in revenue. I mastered the art of having websites convert into sales. There’s a tremendous amount of moving parts to get your website to work for you. I’ll break it down like this.

PHASE ONE

Create or redesign an awesome website. There are several industry standards and best practices you'll need to follow.

PHASE TWO

After your website is perfect, it’s time to drive qualified traffic to your site. Are you selling B to B, or B to C, or both? We must learn where your customers are shopping. It could be several different ways. There are literally hundreds of marketing channels to choose from, including a range of social media platforms, affiliate marketing, pay-per-click advertising, SEO, industry directories, Amazon, and more. Each one of these channels needs its own expert to meet that channel's requirements and best practices, and make sure you’re optimizing the ROI. With this handled properly, your web site will be the employee that never calls in sick. It will be producing conversions 365 days a year, even while you’re sleeping.

Most of the heavy lifting will be in the beginning stages. It’s important to remember that there are many moving parts that will need to work together like a well-tuned orchestra. Sales and marketing is practically everything!

Profitable sales are the heartbeat of every business. My goal is to help grow your business so it brings in profitable revenue. There are many components to manage, and problems that arise, in running your business. I’m here to help solve the problems and make things more efficient, so that running your company achieves greater profit, and the whole process is more enjoyable.

ONLINE MARKETING

Business owners often get stuck on where to start. There are so many online channels to choose from. The trick is to begin with the channel that targets your audience and that will have the best ROI.

Digital marketing (when done right) will provide your business with large scalable growth. Online marketing is not one-size-fits-all. I will closely strategize with your business to determine the best course of action in expanding conversions, growing your sales, and achieving maximum ROI.

Online marketing is my wheelhouse. I started two e-commerce websites in 2004, selling products nationwide. After 11 years I was approached to sell my company by a private equity firm. They made us an offer I could not refuse. After they acquired me I had the option to retire, but chose not to because helping other business owners grow and problem solve is a passion.

Here are the different types of marketing I used to become very successful; we can work together to find the right ones for your business. It might appear overwhelming, but as they say, “You have to start somewhere.” I will cherry pick the marketing channels that would be most important to start with:

Paid Search marketing
Social media marketing
Search engine optimization
Email marketing
Blogging
Paid media advertising
Video development
Content marketing
Brand recognition
Affiliate Marketing
Video creation and promotion

I have run and owned businesses for over 32 years. I tested every form of marketing you can think of. I know what works and what doesn’t. If we work together, you will be tapping into all my experience using all these different marketing techniques.

SELLING YOUR BUSINESS

IT'S ABOUT THE ENDGAME. There will be a time when you need or want to sell your company. This is one of my specialties that brings me tremendous satisfaction. There are so many moving parts to this. It’s kind of like a dance. I’ll be your quarterback the entire way, helping you to maximize your chances of getting the biggest multiple you can. I am a master at negotiating.

I sold my company added 15x multiple. That was a grand slam, because my competitors were selling at a 4 x multiple. This is one of the things I’m most proud of because it enabled me to retire at a young age.

COACHING

SO WHAT IS COACHING? WHY DO I NEED IT? Great coaches and mentors are the quickest routes to success.

In a nutshell, coaching is “Personalized Custom Advice.” Business coaches are successful entrepreneurs who’ve decided to use their talents for building and growing a business to help other business owners reach their goals.

There’s plenty of information and advice available online on this topic.The problem is that this advice is usually too generic, not specific to your unique business. Business coaches are able to provide something far more valuable – personalized, custom advice. If a person wants to learn how to fly the plane, it’s much easier to find a teacher.

At the end of the day, business coaches are expert entrepreneurs who know what it takes to make a business successful.

FAMILY OWNED BUSINESS SPECIALIST

I worked in my own family business for over 20 years. Over time we figured out how to work together professionally and avoid triggering each other. As soon as we walked into the office, our roles transformed: my mother was not my mother and my sister was not my sister. We took those hats off and put on our ‘business owner’ hats. Then when we left the office, the ‘family hats’ came back on again.

All in all, I was partners with my sister for almost 30 years. It was tough in the beginning, and then we learned how to work with each other so that it was enjoyable. It could be very challenging, but by following certain techniques we were able to enjoy working and reaching one successful goal after another together.

When I consult other family businesses and family members don’t see eye to eye, I often become a mediator. It’s all about keeping things fair. The goal is to stay accountable and respectful, and keep it professional.

PROBLEM SOLVER

Every single day there is a new issue to solve and another fire to put out. After running a business for over 30 years, this is one of my biggest strengths. If I can prevent you from making the same mistakes I made, then I’ve accomplished my goal.

There’s not a better feeling in the world for me than to be able to help entrepreneurs grow. Whether you’re a start up company or an established business. I will be able to jump in at any step of the way and take you and your company to the next level.

There are a lot of moving parts in business–let's make sure you're set up efficiently for success.